About Adapt
Our vision is to be a world leader in private business stewardship, helping owners build resilient, sustainable businesses with strong decision-making, better leadership and motivating workplaces.
Adapt was founded by Bill Withers to help privately owned and large family businesses lead with more clarity, alignment and momentum, supported by practical frameworks and real-world experience.
In 2021, Gabe Enslin stepped in to lead Adapt’s next chapter. Bill handed over leadership using the same Adapt principles and tools we use with customers, creating role clarity, strengthening leadership alignment, and supporting a smooth transition.
Our Team
We’re all-in on helping SMEs run better, stronger businesses.
Our work is hands-on and close to the real day-to-day, with trust built through respect, honesty, and follow-through.
That means we’re listening intently, being direct, and creating space for people to speak up, challenge ideas, and get things done without politics.
Our learning stays practical and ongoing: sharing what we’re seeing, testing what works, and owning what doesn’t.
Our focus is on outcomes that genuinely improve things, for our customers and for the team delivering the work. We use the same tools and disciplines inside Adapt that we bring into customer businesses, because the experience has to hold up in practice. If it doesn’t, it doesn’t belong.
Our Values
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Maximise trust
Trust and psychological safety are fundamental to building high-performing teams and contributing to a successful society. We work hard on building trust so our people can be authentic with each other. Our commitment to maximising trust is in our DNA and guides how we behave with each other, our customers and our eco-system.
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Grow together
We believe in the power of curiosity and creativity to enable learning as individuals, as teams and as an organisation. Activating intrinsic motivation is a big driver here. We treat each other as equals and encourage input along with challenging ideas. This means owning our own behaviour and looking for opportunities to share what we learn along the way.
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Give a sh!t - GAS
Having a high GAS factor means we care and want to be part of the solutions. WE choose to set our community and society up for success. This means people over profit. We are actively engaged with our work, our customers, our stakeholders and our community.
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Build shared value
We are purpose people, actively helping to build the society in which we want to live. We create value so it maximises outcomes for all stakeholders, our people, our customers, our society and our environment. We recognise our success and social progress are interdependent.
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Walk the Adapt way
We are a proud SME. We take delight in empowering SME owners and leaders to build great businesses. We put into practice our own principals and disciplines. By walking the Adapt way, we are a shining example of using our tools, our technology and our processes.
Book a 15-minute call
Have a short conversation with our team to see how Adapt can help you.